Mobile Commerce & Other Media Ltd


What is Apple up to?

August 13th 2013

Apple is expected to launch a new version of its iPhone on 10 September 2013. A special event will be held to unveil the device which is believed to be called the iPhone 5S.

After acquiring Authentec in 2012 it is believed the new flagship iPhone could include fingerprint sensor technology, as well as camera and processor improvements. There have previously been reports of an iPhone with a bigger screen.

It is also reported that Apple may unveil a new low cost smartphone, called the iPhone 5C. This lower cost device is rumoured to feature plastic casing available in a range of colours.

‘There has been speculation about a low cost version of the iPhone circulating for some time. A report by China Labour Watch into the working practices of Apple suppliers in July said at contract supplier Pegatron has been working on ‘’a scaled-back, less expensive version of the iPhone’’. ‘

Apple CEO Tim Cook’s meeting with the head of China Mobile also raised prospects of an iPhone supporting the world’s biggest operator’s 3 G TD-SDMA network.

While discussing Apple’s Q2 results last month, Cook said the company is ‘’laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014’’

In June Apple announced the next-generation iPhone operating system iOS 7 which includes significant redesign of the iPhone’s menu and icons, this is already in beta testing with developers.

With growing competition from Samsung and lower-cost Android devices, Apples has seen its global market share drop. Consumers, investors (reportedly some board members) have been pressing for the company to innovate more rapidly.


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