Mobile Commerce & Other Media Ltd

MCOM Blog

Roaming price caps lowered.

July 4th 2013

As of the 1st of July new European Union mobile roaming regulations came into place, lowering the price caps for data downloads by 36%.

Since 2007 the regulator has achieved overall retail price reductions across calls, SMS, and data of more than 80%. Eventually customers will be able to choose an operator other than their home service provider to deliver roaming capabilities.

As of 1st July the new caps are; €0.45 per 1MB plus VAT for mobile data; €0.24 per minute plus VAT for making calls; €0.07 per minute plus VAT to receive a call; and €0.08 plus VAT to send an SMS message. Providers are free to offer cheaper rates.

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