As of the 1st of July new European Union mobile roaming regulations came into place, lowering the price caps for data downloads by 36%.
Since 2007 the regulator has achieved overall retail price reductions across calls, SMS, and data of more than 80%. Eventually customers will be able to choose an operator other than their home service provider to deliver roaming capabilities.
As of 1st July the new caps are; €0.45 per 1MB plus VAT for mobile data; €0.24 per minute plus VAT for making calls; €0.07 per minute plus VAT to receive a call; and €0.08 plus VAT to send an SMS message. Providers are free to offer cheaper rates.