Mobile Commerce & Other Media Ltd


Bring your apps to Windows Phone!

July 31st 2013

The lack of apps on the Windows Phone is stopping the platform from competing with iOS and Android, a senior Nokia executive has said.

In an interview with International Business Times, Bryan Biniak, VP and general manager of app development at Nokia, said ‘’while there are no major gaps in the app catalogue, there are select applications that need to be there”, if users are going to be persuaded to switch to Windows Phone.

A record Number; 7.4million, of Nokia Lumia handsets running Windows Phone where sold in the second quarter or 2013, but many of the big apps remain absent from the Microsoft platform.

Windows Phone Store currently has a relatively meagre 165,000 apps, compared to Google Play and Apples App Store.

Biniak said. “It’s not just about the hardware; it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t. With the frequent release of new Windows Phone devices means that if an app people care about isn’t available on Windows Phone, “that’s a missed opportunity for a sale”. He added that people will not switch to a mobile operating system if it lacks an app that they use in their everyday life.


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