Mobile Commerce & Other Media Ltd

MCOM Blog

Are you a Media Mesher?

August 8th 2013

Are you Media mesher? Do you sit in front of the TV and use your mobile device to talk online about the show you’re watching? Then you’re a media mesher and you’re not the only one! Regulator, Ofcom has found that over half of the UK now watches TV while using a mobile or tablet. It claims that 53% regularly multi-task with other media while watching TV, likely due to an increase in smartphone and tablet ownership. While most of us talk or text about the TV we’re watching, research shows 11% are using social media to discuss shows as they air. If you watched the 2013 Wimbledon Men’s tennis final, you may have been one of the 2.6 million tweeters who post related to the match, 80% of them came from mobile devices. And even though we have access to television content online, 91% still choose the traditional living room set – at least once a week! That’s up 3% since 2008!

Ofcom’s Director of Research, James Thickett said, "Our research shows that increasingly families are gathering in the living room to watch TV just as they were in the 1950s – but now delivered on bigger, wider and more sophisticated sets.
"Unlike the 1950s family, however, they are also doing their own thing. They are tweeting about a TV show, surfing the net or watching different content altogether on a tablet.
"Just a few years ago, we would be talking about last night's TV at work or at school. Now, we're having those conversations live while watching TV – using social media, text and instant messaging."

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